Not to oversimplify, but creating signs and displays is all about the precision with which you execute the sign's intended purpose. The sign can be simple, if the situation calls for simplicity, or it can be elaborate, if the need requires elaboration. The goal is to always perfectly achieve the goal of that sign or display. The reason why so many sign makers fall short of that lofty - but attainable - goal is that they fail to firmly grasp the purpose for the sign they are creating.
When it comes to door panel signs, name placards or other informational signs, there are several basic aspects to consider when gauging the sign's true purpose, and how to create a design to achieve that purpose. Consider the following sign design points as a mental pre-production checklist:
Placement
Where would the sign best be located to be seen by those who need to see it? Does the wall, door or other space where the sign can be placed have space restrictions or other features that dictate where the sign is placed? Does the client have a uniform placement location for signs of that type? Should that type of sign be flush to a surface, elevated with standoffs or hanging from a suspension system?
Shapes and Angles
In most situations, informational signs will adhere to a geometric standard, with squares, rectangles, triangles and circles being the base form. Look at the area around the sign. Are there angular surfaces or other lines that should be matched up to or complemented, rather than clashed with? You want the sign to integrate perfectly with the area around it, so take it into consideration.
Size and Color
Most traditional door signs and information plates have general size ranges to work within, but there are still decisions to be made to determine the optimal size for your design. How much information will be included? Is oversized or understated the better direction? When it comes to colors, basic is usually better, just for the clarity of information dissemination it offers, but sometimes a little artistic license is required. Should the client's branded color scheme be used? What about the colors of the surfaces surrounding the sign?
When you finish your design, simply ask yourself this: Did I accurately create a sign that fits its intended purpose, given the specific considerations and requirements of the job? If you did, then no matter how simple or elaborate your sign is, you've achieved your goal of sign perfection.
