The point of having a sign is to draw attention to your business, office or event. A great sign attracts attention but doesn't overwhelm the viewer. Your sign should contain the name of your event or business and be of an attractive color, with text in a color or font that stands out against the background. Large signs may contain a short slogan, but be careful not to put too much text in your sign or viewers won't read it. For small signs within a business, consider using standoffs to hold up the sign. Standoffs provide a classic look and don't detract from the appearance or text of your sign.
Use Bright Colors
if you want your sign to stand out, one of the most attention-getting things you can do is create a sign using bright colors with a lot of contrast. Bright yellow and orange backgrounds or fluorescent colored backgrounds tend to get the most looks. Exclamation points and question marks also draw attention, but be sure that they fit the text. An exclamation mark or question mark that doesn't fit can make your business look unprofessional. Likewise, only use one color for the text and artwork on your sign. Some multicolored logos may work against a bright background, but you want to avoid having so many colors that your sign looks amateurish or confused.
Leave Enough Blank Space
You also want to make sure that your sign is readable. This requires that you leave plenty of blank space, which is also often called “white space,” even if your sign isn't white. Too much text and not enough blank space makes readers feel uneasy or give them the impression that there's too much information to read. Strike a good balance of space to text so that your sign remains pleasing to the eye.
